Pam Kaufman, the president of the firm’s consumer products division, said: ViacomCBS has teamed up with the NFT company RECUR as it vies to build the fan-focused platform, which aims to launch in the spring of next year. One particular series that could end up getting the NFT treatment is SpongeBob SquarePants, one of the most commercially successful cartoons of all time. and Australia, this could create a lot of content. Given how the company owns brands including CBS, Nickelodeon, Paramount, Comedy Central, MTV and channels in the U.K. Only yesterday, we reported on Citi analysis that showed a number of legacy entertainment brands could benefit from the rise of non-fungible tokens - including ViacomCBS.Īnd as if by magic, ViacomCBS has now revealed that it has entered into a multi-year partnership to develop digital collectibles that span its entire portfolio.
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