To help you conquer the app, I've put together a quick guide to show you how to use it. If you identify with that struggle, don't worry! I eventually figured it out - and you will too! Even I - a social media-obsessed millennial blogger - had trouble figuring out how the heck it worked when I first logged on last year. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account. While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. ![]() With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.
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